A Facebook “Cause” That Rings Hollow

By: Shelly Brisbin

Another year, another reason to talk about Facebook. And about Robert Scoble. Sigh.

Seems that Mr. Scoble, blogger and serial friend-collector, is on the wrong side of Facebook and has gotten his account suspended. His crime? He used a script to extract his Facebook contacts list from the service. That is a violation of the social network’s terms of service, according to an email Scoble reprinted.

Those in the blogosphere who have engaged in the ensuing debate are arguing over whether Scoble has the right to control his data: his social graph, versus Facebook’s right to prevent automated scripts from scraping its property.

But are Scoble’s contacts (he famously accepts every one of the thousands of friend requests he receives) really his to do with as he pleases? Or is the information, voluntarily shared with him by his friends, but understood to be within the structure of Facebook, actually the property of those who gave it to Scoble? The way I see it, the question is not whether Scoble or Facebook has the right to control friend data, but whether the people whose information actually forms the social graph should have a say.

Facebook members agree to (whether they read them or not) terms of service under which the information they provide can be used or disseminated. But if you friend Robert Scoble, he doesn’t offer you a TOS. You know that your information is indirectly available through his public friends list–again, within the confines of Facebook–but you haven’t authorized him to repurpose, blog with, sell, or generate social graphs with your data, now have you?

Leaving aside whether you specifically trust Robert Scoble or not, data scraping, which allows him to use or deliver that data in ways decided by him, potentially compromises the privacy of his friends without giving them options. His most recent post describes how he intended to use the data: to compare his Facebook database with that of Plaxo, whose tool he was alpha testing.

If Scoble succeeds in mining his Facebook profile, we’ll need to add one more to the long list of warnings to Internet users: if you value your privacy, and don’t wish to be socially graphed, much less sold to, or munched into a company’s database of potential customers, don’t friend people who know how to scrape data from social networks.

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