Seems that Technorati has relaunched, with a new front page, and a tightened focus on a blogger audience. As is predictable, the reviews focus on what the site has not done, and to what extent Technorati lags Google Blog Search.

Yesterday, TechCrunch provided a good overview of the new front page, which has separate sections for blog-generated stories and mainstream news pieces. Blog chatter on all topics (attention) is scored below each story. As I look at the Technorati front page this morning, it’s just weird to see a People Magazine story in the top spot. But that’s just me.

Liz Gannes at NewTeeVee, where video is what it’s all about, says that Technorati’s failure to take the viral nature of video into account in its listings of hot stories and sources limits the site’s ability to track cultural touchstones. Writes Gannes:

Technorati knows who’s talking about what online because that’s it’s job. How hard would it be to create a frequently updated index of the most popular and fastest-rising videos on the web? It would be a lot easier than figuring out what’s most popular in the “blogosphere,” which is no longer an identifiable insular community.

Interesting point. And one that might be applied to audio podcasts as well, if that medium can ever acquire the rank and search infrastructure that YouTube provides in the video world.

This entry was posted on Wednesday, December 5th, 2007 at 8:22 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.