Comments on: Why iTunes Makes Podcasters Lazy http://www.bloggerandpodcaster.com/theblog/2007/08/01/why-itunes-makes-podcasters-lazy/ For Aspiring New Media Titans Thu, 11 Mar 2010 10:22:41 +0000 http://wordpress.org/?v=2.3.3 By: Jeremiah http://www.bloggerandpodcaster.com/theblog/2007/08/01/why-itunes-makes-podcasters-lazy/#comment-372 Jeremiah Wed, 29 Aug 2007 19:33:54 +0000 http://www.bloggerandpodcaster.com/theblog/2007/08/01/why-itunes-makes-podcasters-lazy/#comment-372 I think this is a perception issue - everyone knows iTunes, and as a pro producer, it's sexy to point to your client's work as listed in iTunes. It is something that non-tech people readily understand. You say "Podcast Pickle" to a client, and literally, they look at you like you're from Mars. So, sure, we submit everywhere we can think of, but iTunes is what people (I mean mass-market people) understand. Most of our traffic for our clients is not derived from search, but from cross-channel marketing. Email blasts, mail campaigns, web site traffic - we also always work to list everywhere, as it does help with search and I think a responsibility of anyone podcasting (especially if you're getting paid to do it). Our download pattern for our clients is different - but we serve a non-geek audience, who couldn't care less about cross-platform software and they already have iTunes installed, so it's the easiest path to conversion. We're already getting folks to take a leap of faith and use podcasting - but what we see is of subscribed people, iTunes is 98% of it, and usually, 50-60% of the total, the rest being direct downloads off a player on their site. I think this is a perception issue - everyone knows iTunes, and as a pro producer, it’s sexy to point to your client’s work as listed in iTunes. It is something that non-tech people readily understand. You say “Podcast Pickle” to a client, and literally, they look at you like you’re from Mars. So, sure, we submit everywhere we can think of, but iTunes is what people (I mean mass-market people) understand.

Most of our traffic for our clients is not derived from search, but from cross-channel marketing. Email blasts, mail campaigns, web site traffic - we also always work to list everywhere, as it does help with search and I think a responsibility of anyone podcasting (especially if you’re getting paid to do it).

Our download pattern for our clients is different - but we serve a non-geek audience, who couldn’t care less about cross-platform software and they already have iTunes installed, so it’s the easiest path to conversion. We’re already getting folks to take a leap of faith and use podcasting - but what we see is of subscribed people, iTunes is 98% of it, and usually, 50-60% of the total, the rest being direct downloads off a player on their site.

]]> By: S!ick http://www.bloggerandpodcaster.com/theblog/2007/08/01/why-itunes-makes-podcasters-lazy/#comment-292 S!ick Tue, 07 Aug 2007 21:41:50 +0000 http://www.bloggerandpodcaster.com/theblog/2007/08/01/why-itunes-makes-podcasters-lazy/#comment-292 If it is necessary to install iTunes to get a cast, odds are I won't. I use Juice, and MyPodder (via a USB drive), and IM. It's not that I won't use iTunes, but don't know of a cast (free or not) that I am willing to install iTunes for. I like cross-platform, portable, software... If it is necessary to install iTunes to get a cast, odds are I won’t.

I use Juice, and MyPodder (via a USB drive), and IM. It’s not that I won’t use iTunes, but don’t know of a cast (free or not) that I am willing to install iTunes for.

I like cross-platform, portable, software…

]]> By: Tristin from Jaded City http://www.bloggerandpodcaster.com/theblog/2007/08/01/why-itunes-makes-podcasters-lazy/#comment-290 Tristin from Jaded City Tue, 07 Aug 2007 19:35:47 +0000 http://www.bloggerandpodcaster.com/theblog/2007/08/01/why-itunes-makes-podcasters-lazy/#comment-290 I will have to agree. While I am listed in iTunes, it only accounts for about 5% of my downloads. Most of my downloads come via other directories and via syndication with my blogs rss feed. I never really understood why so many people focus on itunes. I would say the vast majority of English speaking internet users either don't use or even know what iTunes is. This may come as a shock to some, but there is another OS called Windows, and I hear it's pretty popular. I will have to agree. While I am listed in iTunes, it only accounts for about 5% of my downloads. Most of my downloads come via other directories and via syndication with my blogs rss feed. I never really understood why so many people focus on itunes. I would say the vast majority of English speaking internet users either don’t use or even know what iTunes is. This may come as a shock to some, but there is another OS called Windows, and I hear it’s pretty popular.

]]> By: Blog News Watch » Blog Archive » Weekly Roundup - Week Ending August 3, 2007 http://www.bloggerandpodcaster.com/theblog/2007/08/01/why-itunes-makes-podcasters-lazy/#comment-282 Blog News Watch » Blog Archive » Weekly Roundup - Week Ending August 3, 2007 Fri, 03 Aug 2007 15:43:21 +0000 http://www.bloggerandpodcaster.com/theblog/2007/08/01/why-itunes-makes-podcasters-lazy/#comment-282 [...] there for a sec) … Blogger & Podcaster: Why does iTunes make podcasters lazy? I give up - why? …  Blog-Op: Here’s a really good AdSense tip courtesy RT at Untwisted Vortex [...] […] there for a sec) … Blogger & Podcaster: Why does iTunes make podcasters lazy? I give up - why? …  Blog-Op: Here’s a really good AdSense tip courtesy RT at Untwisted Vortex […]

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