Social Networking the News
Wednesday, June 27th, 2007(This blog post contains an allusion to a four-letter word near the end. If this offends you, please take evasive action.)
I’ve been experimenting with a new kind of news story in the pages of Blogger & Podcaster. I debuted the concept with my own South by Southwest wrap-up observations in our April issue, and carried it forward with a piece about Balticon 41’s podcasting track. I reported it by talking to the organizers and a participant in the podcasting events. But I learned there was a story to report by spending time “in the community”. You can read about it in the July issue, due next week.
The idea is to report on the community aspects of blogging and podcasting, and, by extension, the culture and social networking that’s endemic in these forms of media. We do this either by talking to people who attended a given event and reading all we can in the blogosphere, or by asking attendees to write their own versions of events, which then become news stories.
The great thing about this kind of news is that it gets below the numbers and names associated with an industry gathering, and aims for the vibe. It also gives us a way to share such gatherings with the majority of our readers who can not attend, in a way that’s meaningful–maybe you’ll find a way to go next year, or perhaps you will decide it’s not your thing at all.
The promise of community-based event coverage is starting to make itself evident to me in a very exciting way. As a podcaster, and friend of many Canadian podcasters, I wished very much to have been at last weekend’s Podcasters Across Borders event in Kingston, Ontario. Maybe next year guys. I hear there was one Texan in attendance. Perhaps next year I can fill the Lone Star quota.
To makes sure I would have the PAB scoop for you, our readers, I asked Bruce Murray of The Zedcast to write a story for the magazine. But I also spent a portion of my weekend listening to podcasts, reading blogs and hanging out on Twitter, taking in “on the spot” reports from PAB. When I emailed Bruce to see how his article was going, I had one question: Where did the phrase “Your podcast is not an effing toaster” come from and who said it? Inquiring minds (mine) wanted to know.
In response, I got a link to the web sites of both Neil Gorman whose presentation enshrined the phrase as PAB 2007’s unofficial motto, and Julian Smith, who actually uttered the phrase that inspired the hook for Neil’s session. Oh yeah, and the session video is here. And it’s very funny.
That, my friends, is interactive news coverage of the kind you couldn’t get before the social media revolution began. And it sure save on my travel budget.




















