In our post-production euphoria, we missed Technorati’s announcement that it had bought media aggregator Personal Bee to enhance the blog index biggie’s social publishing capabilities and provide a new way for advertisers to make some money through social networking. Personal Bee’s proprietary scanning capabilities should make it easier to search for keywords within the blogosphere to find sites and figure out or follow trends.

Technorati founder David Sifry, who appears in our inaugural magazine issue next week, explains the rationale behind the buy on the Technorati blog. In it he mentions:

For content creators and brands, recreational and professional alike, this will offer a whole other range of benefits. The Bee platform makes it quick and easy (turnkey, if you will) to create and deploy conversational and informative micro-sites full of dynamic and engaging blog posts, videos, photos, podcasts, and more. It allows these folks to foster communities quickly, and it’ll give them the tools to monitor and manage the ebb and flow of information at their discretion.

Personal Bee’s creator, who’ll now be Technorati’s VP of Business Development, was a tad more succinct on his personal blog. Ted Shelton basically said making Personal Bee’s technology a part of Technorati had been discussed not long after his company was conceived. The two were waiting for the right time. Looks like it’s arrived.

– Anne

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